Hva betyr “nye” Facebook?
Skrevet av den 22. april.
På utviklerkonferansen F8 lanserte Facebook en rekke nyheter i går. Det er skrevet flere saker om de nye funksjonene på amerikanske nettsteder som Mashable og TechCrunch, i tillegg har NRK Beta en sak. Allikevel synes jeg Jeremiah Owyang fra analyseselskapet Altimeter Group kanskje har den beste oppsummeringen av nyhetene på sin blogg, der vi sakser følgende oversiktlige tabell:
| Announcement | What It Is | Opportunities | Threats | What No One Tells You |
| Graph API | An open protocol that’s designed to aggregate all social activities from your friend back to Facebook | This makes Facebook a social inbox, regardless of the service: Pandora, Yelp, your corporate site | Email providers like Gmail/Buzz, Microsoft Windows Live, Yahoo, and AOL all want to be those destinations, now competing with 500mm users in FB | Facebook wants to be the starting point for your world –the new email inbox. If they turn on advanced search tools, this can threaten google.com |
| Social Plugins: “Like” button | Allows website managers to quickly embed ‘like’ feature on website, like other social features. This will aggregate on FB, and is a form of social bookmarks | As users go to websites (Like CNN) they can see which one of their real friends like which article. | Now your friends are the editors, threatening traditional editorial process. Threat to social bookmarking tools like Delicious | All this social aggregated content will yield a powerful database of what you and your friends like, the precursor to customized web experiences and social advertising. |
| Social Plugins: “Social Bar” | A floating bar at the bottom of a webpage embedded by simple code allows for EVERY page to be quickly social. | Everywhere you go online your friends can be with you, forever connected | Google Side Wiki,Meebo, and Liveworld’s Livebar (unless they both integrate Facebook FB API). Disclosure: Liveworld is a client | Now as every page can be social, there is no reason for consumers to make buying mistakes –their friends opinions are always there, diminishing power of marketers. |
| Docs.com | A partnership with Microsoft that allows Microsoft office docs to now be social with your Facebook friend | This can extend collaboration with your friends to the office environment | Unsure if this use case makes sense, are your friends those you want to collaborate with? This is a direct threat to Google Docs | Facebook and Microsoft are in bed, to team up against Google. Expect advertising based on social context to appear soon. |
| “Presence” Location based data | Facebook handed out in every attendees page an RFID tag that allows you to swipe it at kiosks to indicate your locations, see mine. | Although experimental expect this to extend to location base applications, eventually tying into credit cards, and mobile devices | Location based social networks like Yelp, Gowalla, MyTown, Foursquare and Twitter already allow people to do this –the difference? Add these chips to physical objects | Expect this technology to extend to mobile phones, credit cards, and future consumer products –allowing for unique social interactions. |
Jeg er ikke i tvil om at Facebooks nyheter både vil gi muligheter og utfordringer for selskapers profilering, ikke bare i sosiale medier, men på nett generelt. At det (igjen) vil bli stilt spørsmål rundt personvern er jeg heller ikke i tvil om.
Hvordan tror du “nye” Facebook vil påvirke nettbrukerne der ute?
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